NUMSA Financial Services brand development
The problem
NUMSA Financial Services (NFS) is a financial service provider aimed at NUMSA members. The brand had a social media presence but did not know how to connect with its blue-collar target audience, in a relevant and engaging way.
The solution
Janong developed an online character called Comrade Jabu, who provided a human element that made it easier for NUMSA members to relate to the NFS brand online. Jabu’s lingo, tone and online personality was familiar to the NUMSA member. The members could talk to Jabu because they felt like they were talking to a fellow comrade. This enabled Jabu to help members with queries, complaints and all things relating to NFS.
The results
NFS Facebook page followers grew by 1779%. The brand never had new leads come through social media and now uses social media as a lead generation tool.
a campaign for
loved ones.
Janong built a campaign microsite, which enabled Doves’ social media communities to share voice notes, pictures and video content. Audiences could create messages on the microsite and share them on their own Facebook and Twitter profiles. A Doves #isikhumbuzo YouTube channel was created to showcase this message.
let’s make
time for you.
Studio
354 Main Avenue, Ferndale, Randburg, Johannesburg, 2194
Enquiries
Josephine Sebesho – 011 485 2369