NNFS Nationwide research
The brief
Janong was briefed to conduct qualitative and quantitative research for the National Union of Metalworkers (NUMSA).
The problem
NUMSA had over 480 000 Union workers and less than 10% taking up its Numsa Financial Services (NFS) short-term insurance.
The research
Janong conducted a Nationwide Usage and Attitudes study where 1200 NUMSA workers were interviewed to find out what was causing the gap.
a campaign for
loved ones.
The result
NFS was pleased with the findings that came out of the research and was able to better serve its market.
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time for you.
Studio
354 Main Avenue, Ferndale, Randburg, Johannesburg, 2194
Enquiries
Josephine Sebesho – 011 485 2369