NUMSA Financial Services brand development 

The problem

Doves Funerals Group wanted to communicate an emotive brand campaign that connects with its target market.


The solution

A social media led campaign that enabled the brand to communicate and engage with its audiences on social media.


The campaign

A campaign called #isikhumbuzo asked audiences; ‘Why wait until it’s too late (the passing of a loved one)?’ and encouraged them to say something wonderful to their loved ones, while they are still alive (TODAY).


a campaign for

loved ones.

Janong built a campaign microsite, which enabled Doves’ social media communities to share voicenotes, pictures and video content. Audiences could create messages on the microsite and share them on their own Facebook and Twitter profiles. A Doves #isikhumbuzo YouTube channel was created to showcase this message.

let’s make

time for you.


354 Main Avenue, Ferndale, Randburg,  Johannesburg, 2194


Josephine  Sebesho – 011 485 2369