Doves Isikhumbuzo campaign

Doves Isikhumbuzo campaign

by | Sep 13, 2019

NUMSA Financial Services brand development 

The problem

Doves Funerals Group wanted to communicate an emotive brand campaign that connects with its target market.

 

The solution

A social media led campaign that enabled the brand to communicate and engage with its audiences on social media.

 

The campaign

A campaign called #isikhumbuzo asked audiences; ‘Why wait until it’s too late (the passing of a loved one)?’ and encouraged them to say something wonderful to their loved ones, while they are still alive (TODAY).

 

a campaign for

loved ones.

Janong built a campaign microsite, which enabled Doves’ social media communities to share voicenotes, pictures and video content. Audiences could create messages on the microsite and share them on their own Facebook and Twitter profiles. A Doves #isikhumbuzo YouTube channel was created to showcase this message.

let’s make

time for you.

Studio

354 Main Avenue, Ferndale, Randburg,  Johannesburg, 2194

Enquiries

Josephine  Sebesho – 011 485 2369

Facebook

Instagram

LinkedIn

SASCOC Brand and Communication Strategy

SASCOC Brand and Communication Strategy

by | Sep 7, 2019

SASCOC Brand and Communication Strategy

The brief

The South African Sports Confederation and Olympic Committee (SASCOC) briefed Janong to assist it with a Brand repositioning and communication strategies.

 

The problem

The South African Sports Confederation and Olympic Committee was experiencing bad press in the media and wanted to reposition its own brand and its sub-brands, namely Team SA (Olympics, Paralympics and other teams) so that they can be eligible for sponsorship.

 

The research

Janong conducted research and developed a strategy for SASCOC, that repositioned them positively in the market, so that it can gain sponsorship.

 

a campaign for

loved ones.

The result

SASCOC adopted the strategy and will be going to the market with its new brand repositioning message aimed at corporate sponsors.

 

let’s make

time for you.

Studio

354 Main Avenue, Ferndale, Randburg,  Johannesburg, 2194

Enquiries

Josephine  Sebesho – 011 485 2369

Facebook

Instagram

LinkedIn