NFS Nationwide research

NFS Nationwide research

by | Sep 13, 2019

NNFS Nationwide research

The brief

Janong was briefed to conduct qualitative and quantitative research for the National Union of Metalworkers (NUMSA).

 

The problem

NUMSA had over 480 000 Union workers and less than 10% taking up its Numsa Financial Services (NFS) short-term insurance.

 

The research

Janong conducted a Nationwide Usage and Attitudes study where 1200 NUMSA workers were interviewed to find out what was causing the gap.

 

a campaign for

loved ones.

The result

NFS was pleased with the findings that came out of the research and was able to better serve its market.

 

let’s make

time for you.

Studio

354 Main Avenue, Ferndale, Randburg,  Johannesburg, 2194

Enquiries

Josephine  Sebesho – 011 485 2369

Facebook

Instagram

LinkedIn

NUMSA Financial Services brand development

NUMSA Financial Services brand development

by | Sep 13, 2019

NUMSA Financial Services brand development 

The problem

NUMSA Financial Services (NFS) is a financial service provider aimed at NUMSA members. The brand had a social media presence but did not know how to connect with its blue-collar target audience, in a relevant and engaging way.

 

The solution

Janong developed an online character called Comrade Jabu, who provided a human element that made it easier for NUMSA members to relate to the NFS brand online. Jabu’s lingo, tone and online personality was familiar to the NUMSA member. The members could talk to Jabu because they felt like they were talking to a fellow comrade. This enabled Jabu to help members with queries, complaints and all things relating to NFS.

 

The results

NFS Facebook page followers grew by 1779%. The brand never had new leads come through social media and now uses social media as a lead generation tool.

 

a campaign for

loved ones.

Janong built a campaign microsite, which enabled Doves’ social media communities to share voice notes, pictures and video content. Audiences could create messages on the microsite and share them on their own Facebook and Twitter profiles. A Doves #isikhumbuzo YouTube channel was created to showcase this message.

let’s make

time for you.

Studio

354 Main Avenue, Ferndale, Randburg,  Johannesburg, 2194

Enquiries

Josephine  Sebesho – 011 485 2369

Facebook

Instagram

LinkedIn